LACOSTE
PARIS
ART DIRECTION, WEB DESIGN
& EMNA DE FRANCESCO
[2022]
Collaborating with Emna, our project aimed to revolutionize the online presence of Lacoste through a unique website concept. Focused on the idea of personalization, we envisioned a platform that allowed users to customize their clothing. The key feature included an array of creatively designed patches available on the site, enabling users to visualize the 3D preview of their chosen garment with the selected patches. Our primary goal was to transform the online shopping experience into a fun and educational game for the buyers. By infusing an element of fun, we sought to engage users in a unique way, making the process of customizing Lacoste apparel an enjoyable and personalized journey on our innovative website.