PARIS
ART DIRECTION, BOOK LAYOUT, FABRICATION
[2022]
For the press kit of the International Fashion and Photography Festival in Hyères, this project aimed to create a visually compelling book showcasing images of photographers and their work, along with fashion-related content. The unique concept involved sewing the name of each artist's country onto the pages, evoking a sense of handcraftsmanship, adding a distinctive value to the press kit. The deliberate choice to highlight the verso (reverse side) of the sewing on the other page added an interesting dimension to the design. Careful layout calculations were made to ensure that both the recto and verso spaces seamlessly integrated with the text, avoiding any visual clutter. The font "Selecta," a sans-serif typeface, was strategically chosen to minimize other information and emphasize the intended focus on the cut, contributing to the overall aesthetic coherence of the press kit. The result is a press kit that not only informs but also engages the audience through its unique and thoughtful design concept.