PARIS
ART DIRECTION & MOTION DESIGN
[2023]
ART DIRECTION & MOTION DESIGN
[2023]
For the CBC Radio logo animation project, the challenge was to distill the essence of the Canadian broadcaster into a dynamic 5-second sequence. Drawing inspiration from the logo's geometric and symmetrical design, my concept aimed to create a visually engaging reveal through dynamic movements reminiscent of radio waves.The animation unfolds with a progressive unveiling of the logo's intricate lines, each movement carefully choreographed to echo the rhythm and energy of radio waves. The design approach draws influence from the style of Kandinsky, infusing the animation with an artistic and educational flair. The result is a fast-paced, rhythmic sequence that not only captures the essence of CBC Radio but also pays homage to the educational aspect of the broadcaster's content. The animation stands as a visually compelling representation of the dynamic and symmetrical spirit of CBC, harmonizing geometry and movement with a touch of artistic inspiration.